Independent in All Things, Neutral in Nothing

Brand Resurection

with one comment

Tim Rutten writes a nice analysis of the brand challenges faced by Toyota and Tiger Woods in today’s Los Angeles Times. While I am not a brand expert, I have quite a bit of experience in a variety of communications. Both Toyota and Tiger Woods have mishandled almost every step in their public relations efforts. Tiger Woods’s press conference yesterday showed, yet again, that he has retained poor advisors. Jason Sobel of ESPN has a good review of his remarks.


Written by Russell S.

February 20, 2010 at 5:33 pm

One Response

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  1. Tiger should never have apologized and in addition to brand management, should have been fluent in the skill of “harem management” if he planned stepping out. Tiger Woods is a beta male. I would have more respect for him if he hadn’t apologized. That said, it’s about the dinero, and he needs to do what he needs to do to get those corporate sponsorships back.


    February 20, 2010 at 7:21 pm

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